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Choose from the most Frequently Asked Questions about Building Your Pet Grooming Business, or if your question isn't listed here, Ask a Pet Grooming Industry Expert Online Now:

Q:  How can I get New Customers today, without spending money on advertising?

Q:  How much should I be making as a pet groomer? 

Q:  What IS the Biggest Lie in the Pet Grooming Industry that is Hurting Me?

Q:  I can't afford the latest, greatest equipment yet, how can I get it?

Q:  How can I easily know exactly what my competition is doing?

Q:  How should I set my prices?  Do you have a template to help me?

Q:  How can I get my customers to really bond with me, so they'll never leave?

Q:  How can I groom more pets per day?  I'm not that fast.

Q:  How can I earn more money each day, starting right now?

Q:  Should I be charging less for puppies?  They're more work!

Q:  I work for someone else, how can I make more money?

Q:  Will I make more money if I get into competition grooming?

Q:  How can I tactfully raise my pet grooming prices?

Q:  How many customers do I need for my pet grooming business to really thrive?

Q:  I'm not the greatest groomer in the world, will this hurt my business?

Q:  How can I make my business a household name in town?

Q:  How important IS the name of my business?

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Ask a Pet Grooming Business Expert Online Now


So Who the Heck Am I, and Why Should You Listen to Me?

I've been in the pet grooming industry longer than most groomers have been alive.  Two generations of my family have been in this business.  I’ve owned some of the most successful and busiest pet grooming salons in the world, earning over six figures in a month (not a year!). 

I have purchased many pet grooming salons, boarding kennels, and the like., that had HORRIBLE reputations when I bought them.  I turned all of them around to be thriving businesses in 6 short months.  I buy these disasters because I love the challenge and I know I can do it.  It became a hobby of mine after I learned the secrets to success in this business.

            Face it, money helps just about anything or any situation be better.  Lack of money makes just about everything worse and less tolerable.  I’ve been rich and I’ve been poor.  Trust me, rich is a whole lot better!

So, I put my brain power to figuring out how I could make the most amount of money doing something that I loved.  I’m not ashamed of that, and you shouldn’t be either.  When someone starts spouting that propaganda about being in it “for the love of the dogs”, just picture a flashing sign on their forehead saying “I don’t know how to run a business, so I make ridiculous excuses”. 

And another thing, I’m not just talking about being wealthy financially, I’m talking about having a rich life all around.  I’m talking about having more time to spend with your family and loved ones, or on your hobbies and passions.  About taking back your life and owning your business, not your business owning you anymore. 

Most business owners just own their own job- and they are a slave to it.  When they are not physically there, they’re thinking about it, worrying about it, dreaming about it when they sleep, tossing and turning and having nightmares over it seven days a week.  If this sounds familiar, you’ve come to the right place. 

I know that scenario all too well because I lived it myself once upon a long time ago.  I was young and all I knew about business I learned from my parents.  I tried to make it out on my own, away from the family business.  You know- prove to my parents that I could do it. 

My new business consumed me.  It controlled my life.  The grooming business that I loved, had turned into a nightmare that I struggled with and worried about non-stop.  Have you heard the saying “Do what you love and the money will follow”?  That is SO not true if you don’t have the knowledge and skills it takes to make it profitable.  I didn’t have the knowledge or the skills I needed.  It got to the point where I was getting physically ill stressing over how to make my grooming business succeed. 

I struggled some more.  I tried everything I knew.  I refused to tell my parents how bad it really was.  I was ashamed and embarrassed.  But I was determined and had the tenacity of a bulldog.  I knew I needed to increase my money making skills no matter what it took.

I listened to all the so called “experts” in the grooming industry.  I hung on their every word as if it was the gospel.  What I didn’t know at the time was that they didn’t know what they were doing any more than I did!  They just knew some of the popular buzz words to say like “Guerilla Marketing” and “U.S.P” (Unique Selling Proposition), so they sounded like they knew what they were talking about.  (Yes, I know I’m dating myself.  For you youngsters, that was back in the early 70’s.)

What I’ve seen in this industry is that almost

Everything You’ve Ever Heard About Building A Highly Profitable Grooming Business Is Pure BS! 

And here’s why: In this industry we have a genuine case of the blind leading the blind.  People think that being a good groomer makes you a good business person, so they listen to the people who are good groomers!  Think about that.  It isn’t logical, or smart.

Mark Victor Hansen, the co-author of the Chicken Soup for the Soul series, said to me recently that the difference between wealthy people and non-wealthy people is the way they think.  You can’t think like a groomer and make it in business.  Yet, that is exactly what most groomers do and that’s why most of them struggle just to get by. 

What do I mean by “thinking like a groomer”?  Most groomers think the way to be a successful groomer is to first become the best groomer they can be, buy the fanciest scissors and equipment they can afford, find out what the competition is doing and undercut their prices, bond with all the customers to create loyalty and they will tell all their friends about you.  And then everyone lives happily ever after, right?

DEAD WRONG!  This is the fast track to become the worn out, stressed out, barely scraping by, slave to their “job” (the business owns them), groomer that is touting how “they’re in it for the love of the dogs”. 

How do I know all this?  Because that was me!  I was that burnt out, stressed out, barely scraping by, person who was beginning to hate what I was doing.  I kept looking for a way to make the business work like a business, not a hobby.

Fortunately, I finally met an older gentleman who became my mentor, but he was NOT in the pet business.  He just knew solid business principles that you can apply to ANY business.  Since I was tired of struggling and he made so much more sense than anyone I’d ever heard, I decided I had nothing to lose by doing what he told me.  The next thing I knew, my business took off like a rocket! 

With my mentor’s encouragement, I ended up becoming a student of all types of business and industries.  It fascinated me to realize that basic business success principals can be applied to any industry once you know what they are.  I began applying these secrets to the pet industry and the business exploded. 

Next, I met the "love of my life".  We got married and ended up moving all over the world because we both had a bit of wanderlust in us.  Once I learned the secrets to pet grooming success, I loved it because I was able to purchase many failing grooming businesses just to turn them around in six short months.  Later, we'd move to the other side of the country or a different country altogether, and I'd start all over again.   

Some of them I started from scratch, but most of them were a sorry lot when I bought them.  Once they were thriving, I would sell them and move on to my next “project”.  I loved the adventure and challenge of it all.  On each new business, I would experiment with new ways to get new customers faster and faster.  

I got it down to a science so that I could pick up a grooming business with a horrible reputation for pennies and turn it into a self propelled cash machine within six months.  I even created my own “operating manual” detailing exactly what to do to turn a business around quickly.  It became sort of a hobby for me along with several other business ventures until I retired a few years ago.  So, enough about me. 

Let's see what we can do to help YOU become the success you were born to be!

To your success,    Mr. E



"I Love This!..."
"I love this!!!!  Keep it coming!!!  Great insight!!!!"

Jill Thompson, Pup Star
-Barrie, Ontario, Canada


"Thank You for So Many Good Ideas..."
"Everything you said is so true!  Thank you for so many good ideas.  I can't wait to start using them  tomorrow to start growing my client base and profits!"   

Steve Sharp
-Orlando, Florida  United States


"My Husband is Going to Use Your Ideas in His Own Business Too..."
"I have read this course over and over again.  When I made my husband read it, he said that he's going to start using your ideas in his own business too.  Thank you for sharing your experience with us.  It is going to help both of us in our businesses"   

Tammy Keith
-Blidworth, Notts, United Kingdom


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Chris Meyer
-Lake Taupo, New Zealand





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